It's the most overused word in business.
Everyone claims to have one, and every salesperson has one to sell you. Yet for every 100 'strategies' created, you'd be lucky to find a single one that has been executed all the way to the finish line.
Strategy has lost its meaning. But it is more important than ever. In a world that tempts you with short-term fixes, it's the only thing that can guarantee long-term progress.