Companies are defined by their reputations – in other words, their brand equity. Although it’s hard to put a dollar value on it, a reputation is a company’s most precious commodity. It can take years to build your brand and stake a claim in your customer’s minds, but only one mistake to send it crashing down.
Independent contractor models in the transportation industry continue to come under attack from both states and federal government. While attending the April Meeting of the Machine Haulers Association, they discussed at length just how important it is to protect this business model from unfairly being targeted. Some examples are as follows:
Social media is a hot topic on anyone’s list these days. But would you trust Facebook, Twitter and YouTube to get information about your health care needs? A third of healthcare consumers in the United States report they regularly do this, according to a recent study by the PwC Health Research Institute.
Is your workforce getting mixed messages? If so, it could be the difference between being in the red or in the black.
We’re proud to congratulate Goodwill of North Central Wisconsin for being recognized with the “Most Innovative Health & Benefits Plan” award by the Institute for HealthCare Consumerism! This is a huge (and well deserved) honor. Other companies recognized by the Institute (in other award categories) include large companies like Whole Foods, GE, Boeing and Chick-Fil-A.
As we enter a new year, we thought it would be fun to go back and look over our blogs from 2011. As your business partner, we try to keep up with the most relevant topics, news, and legislative updates that you are dealing with. The following is a list of the top 10 most read posts of the past year!