THE HALLMARK STORY
Hallmark Building Supplies has a deep-rooted respect and dedication to its associates. So when it came time to roll out a wellness program, Hallmark wasn't satisfied with simply checking the box.
Benefits communications are a struggle for most companies. So Hallmark challenged HNI to think outside the box and bring a little fun into the mix. What resulted was a completely revamped suite of communications, high wellness program participation, and the enhancement of Hallmark's culture of innovation.
A PLAN TO DE-RISK
The first step in Hallmark's wellness journey was to educate and empower associates to take full advantage of their benefits program. To do this, a communication tool called Alex was implemented to help explain the complicated world of employee benefits. Alex provided many associates a better understanding of the options available to them and helped instill the confidence that they were making the right choices.
“I have to tell you – ALEX was a major upgrade. My husband and I both agree that we learned and retained more in our 30 minute session than in our lives combined!”
- Hallmark Associate
Hallmark also implemented a “Know Your Numbers” campaign to encourage associates to schedule a health risk assessment and biometric screening. Associates that participated in biometric screenings and health risk assessments pay a lower contribution for the following year.
Finally, HNI and Hallmark revamped ongoing benefits communications. The first piece that was reimagined was Hallmark's Employee Benefits Guide. This guide was created in a way that captured the essence of Hallmark's brand, and could be used as an easy reference tool throughout the year. Additionally, to keep wellness in the forefront, a monthly email is sent to all associates to further explain a specific benefit or program. These emails “come to life” by leveraging fun graphics and easy to understand charts.
Today, Hallmark has 83% participation in their wellness screenings and has received very positive feedback on the quality and effectiveness of their benefits communications. The effort that Hallmark puts into educating associates on their health and wellness reinforces the people-first culture that they have invested in throughout their 40+ years in business.
"Our benefits communications are a reflection of the Hallmark culture."
Ariana Bodenbach, VP of Human Resources
We believe in the power of risk ownership and becoming less dependent on insurance.
We believe that awesome benefits can be the catalyst to an employer brand that stands out as a great place to work.
We believe that leadership makes or breaks an organization. Live up to your potential.