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Asset 2@20x 
Advanced Recruiting Techniques
for Transportation Companies
Tuesday, May 23rd; 9am-4:00pm
HNI DE-RISKING Center;  New Berlin, WI


With the driver shortage increasing and qualified drivers harder to find than ever, this bootcamp will help you improve your recruiting.




WHO SHOULD ATTEND? This workshop is for anyone involved with recruiting or retention at a transportation company. 

WHEN IS IT?: The workshop will take place Tuesday, May 23, 2023 from 9:00am-4:00pm. 

WHERE IS IT?  The workshop will take place at the HNI DE-RISKING Center; 16805 W Cleveland Ave., New Berlin, WI


Recruiting is a sales job.  But unlike most sales jobs, it requires Recruiters to be able to qualify applicants, build relationships and close the deal on the first contact.  Additionally, recruiters need to track their advertising and manage their follow-up system to make the most out of every lead they receive.

KA Group’s Recruiter Training has been developed over the last 30+ years and is continually updated based on the latest sources, technologies, and techniques. 

The following outlines the training points of the Recruiter Training Seminar.

  • Creating a Recruiting Mindset of Urgency
  • 10 Strategies to Improving your Close Rate
  • Increasing the Quality of Driver you Recruit
  • Utilizing Conversational Recruiting Techniques to get Completed Applications
  • Internet Recruiting Techniques
  • Improving Your Close and Show Rate to Orientation
  • Systemized Follow-up Techniques
  • Retention Starts with Recruiting

This comprehensive, customized training agenda gives recruiters the tools and insight they need to supply quality drivers to the company.  Recruiters learn how to shorten the “recruiting cycle” and improve the “show rate” of the drivers they recruit.  Most of all, they learn how to identify and recruit the drivers they want rather than the drivers who want them.



Kelly Anderson has worked in the transportation industry for over 30 years. The positions he has held include US Coast Guard – Federal Law Enforcement Officer, Professional Driver, Driver Trainer, Driver Recruiter, Safety Supervisor, and Safety Manager over a Recruiting Department for a 1720 truck fleet. These experiences led to the founding of Kelly Anderson Group, Inc. in January 1998. Kelly Anderson Group provides Seminars, e-Learning, Driver Engagement Surveys, and Recruitment Services to help fleets Find, Recruit, Retain, and Train Drivers.

Through his real-world, solution-based consulting and presentations Kelly has become one of the transportation industry’s most requested speakers.

Kelly serves on numerous industry Boards of Directors and has chaired several national committees.