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THE ROADRUNNER Story

BUILDING WORLD-CLASS SAFETY

 

 

Roadrunner Transportation Systems has grown into one of the largest transportation companies in the country - thanks in part to multiple acquisitions. This dramatic growth brought together different cultures and different ways of doing things, and it soon became clear that Roadrunner ran the risk of a divided culture consisting of several silos.

The challenge was most apparent when it came to reinforcing safety initiatives. Roadrunner leadership recognized that while they thrive on entrepreneurial spirit, safety was a non-negotiable. They set a lofty goal to achieve world-class safety and reduce their Total Cost of Risk (TCOR) by having a consistent code of conduct.  So, in 2013 Roadrunner and HNI set out to create a synergy between leadership, operations and safety to create a consistent safety culture enterprise-wide.   

 

 





 

 

A PLAN TO DE-RISK 

To figure out how to bring multiple different safety cultures together as one, Roadrunner decided to host a summit. They brought together leaders from each of the different operating companies to figure out a way to come together for a common purpose: world-class safety. 

The bybroduct of this summit is the GAMECHANGER CHALLENGE. This platform helped Roadrunner move forward with unity and a thread that was consistent across all their operating companies. Leaders from across the country pledged their commitment to the cause by signing and hanging a banner at each of their locations. 

 

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BOOSTED PERFORMANCE

The success of the GAMECHANGER CHALLENGE hinged on senior leadership buy-in and follow-through. CEO Mark DiBlasi and others continually reinforce the message that this is not a 'flavor of the week'. This is part of Roadrunner's DNA.
 
In 2016, Roadrunner rejuvenated the effort by kicking off the GAMECHANGER CHALLENGE 2.0, which was an opportunity for the next generation of leaders to carry on Roadrunner's commitment to world-class safety.

 

 


"If safety is going to be a priority, it has to be part of the culture. Safety has to be a commitment from the entire organization."

Bob Milane, EVP Risk Management and General Counsel


 

 

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