From a practical application standpoint, a crisis communication plan does the following:
- Defines and assigns the crisis team.
- Outlines roles and responsibilities of the crisis team.
- Details steps to take in a crisis event.
- Indicates who to contact, resources that are available and procedures to follow.
- Provides a platform for training, testing and improvement.
- Randy Phelps, Partner, HNI Risk Services
- Eric Krieger, Risk Control Advisor, HNI Risk Services
- Tim Corrigan, Executive Vice President, Corrigan Oil Co.
- Doug Childs, QEHS Manager, Corrigan Oil Co.
- Timothy S. Groustra, Principal, Kitch Drutchas Wagner Valitutti & Sherbrook
- CEOs, CMOs, Owners, and Managers
- Any individual responsible for managing your company's communication plan, media relationships, or marketing efforts
A crisis communication plan is a vital part of emergency preparedness and response. Having a solid crisis communication plan that is understood, tested, and practiced by company employees, can not only save a company’s reputation, but at times, can also save lives.
Corrigan Oil shares valuable insight into a time they put their crisis communication plan to the test. An in depth analysis and discussion of how their company dealt with this incident will be shared to help you formulate a crisis communication plan that is company-specific, accurate, and practical.