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Mark Gardner

Recent Posts by Mark Gardner:

Why Teaching Drivers Risk Avoidance is Better than Emergency Training

MARK G. GARDNER
CEO, Avatar Management Services, Inc.

Truck driver risk was in full view as thousands of cars were stuck in Atlanta during a two-inch snowfall this winter. There were more than 1,200 accidents. Residents couldn’t get home, and it became the lead story on national TV. Truck drivers were told to stay out of Georgia. From many points of view, it was a debacle. Two weeks later, winter came again to the South, but this time the answer was: Stay off the roads.

Topics: Transportation Leadership / Strategy

Highway Safety Stats Show a Long Road Ahead

MARK G. GARDNER
CEO, Avatar Management Services, Inc.

Highway safety is improving — or is it?

Topics: Transportation Safety / Compliance

Driver Shortage: Is It the No. 1 Problem?

MARK G. GARDNER
CEO, Avatar Management Services, Inc.

Driver shortage, turnover, churn, and the heavy hand of the government with programs like CSA and Hours of Service were conspicuous topics at this year’s ATA Conference and Exhibition in Orlando.

Topics: Transportation

How to Leverage Training to Make Great Truck Drivers

MARK G. GARDNER
CEO, Avatar Management Services, Inc.

Do you build a high-performing team through superior selection or excellent OTR training? Remember the old proverb: You can teach a squirrel to fly, but you’re better off starting with an eagle.

Topics: Transportation HR / Employee Benefits

How Recruiting Drivers is Like Recruiting for Fantasy Football

MARK G. GARDNER
CEO, Avatar Management Services, Inc.

What can you learn about recruiting drivers and CSA from fantasy football?

Topics: Transportation

How Duck Dynasty Can Help You in Recruiting Drivers

MARK G. GARDNER
CEO, Avatar Management Services, Inc.

Recruiting drivers probably is the most difficult challenge motor carriers face. Everyone agrees — it’s a jungle out there. But, believe it or not, some people have a tougher job than you do.

Topics: Transportation

Zombie Recruiting: How Carriers Are Ignoring Drivers With Brains

MARK G. GARDNER
CEO, Avatar Management Services, Inc.

If you're a motor carrier, driver recruiting is never far from your mind. It leads to deep anxieties in the dark of the night. But what are you doing about it?

Topics: Transportation