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Andrea Tarrell

Andrea Tarrell

Andrea Tarrell is marketing director at HNI.

Recent Posts by Andrea Tarrell:

Driving Driver Fitness: 7 Tips for Wellness Program Success

ANDREA TARRELL
HNI Marketing Director

Truck driver health and wellness is one of the wickedest problems facing the transportation industry today — and it has a staggering impact on health insurance and work comp spend. Consider that:

Topics: Transportation HR / Employee Benefits

6 Things to Consider If You Think Your Personal Brand Doesn't Matter

ANDREA TARRELL
HNI Marketing Director

Personal brand has been a hot buzz word in business as of late. But it's kind of a lofty, fluffy concept. When you hear the phrase, your mind might jump to one of many public figures in business who seems to live in front of a camera — such as Sir Richard Branson of Virgin or Oprah Winfrey of, well, Oprah's media empire.

Topics: Construction Transportation Manufacturing

Managing Santa's Risk? Someone has to do it.

ANDREA TARRELL
HNI Marketing Director 

This time of the year, we're thankful for all of the wonderful partners, clients, and future clients that we have the opportunity to work with.  

Of all of our valued clients, Santa presents some of the most unique challenges.  Click the video below to hear from the HNI team on what it takes to provide Claus & Co. with insurance, benefits and business advisory. We're hoping this doesn't land us on the naughty list!

4 Insights to Jump-Start Your Social Media Recruitment Strategy

ANDREA TARRELL
HNI Marketing Director

In the world of human resources, recruiting is a form of marketing — marketing of the opportunities to work for your firm. Your employer brand tells job seekers what it feels like to be on your team. Like it or not, your company expresses its value to would-be team members through the hiring process, and your social media recruitment strategy is a part of how this message gets out.

Topics: Construction Transportation Manufacturing

Worlds Collide: How Marketing and HR Can Join Forces in Recruiting

ANDREA TARRELL
HNI Marketing Director

The war for talent is fiercer than ever. The transportation industry is being slammed with the worst driver shortage we’ve ever seen. In construction and manufacturing, our clients are having a harder time finding qualified talent with the right skills and work ethic. No matter what the industry, companies are finding steep competition for candidates who have what they need. HR pros need all the help they can get when it comes to recruiting talent.

Topics: Construction Transportation Manufacturing HR / Employee Benefits

The 4 Types of Innovation

ANDREA TARRELL
HNI Marketing Director

According to the University of Berne, half of companies that exist today will not survive longer than a decade. In 30 years, only 15 percent will make the cut, and a mere 5 percent make it to the 50-year mark. (We're proud to announce that HNI celebrated 50 years in 2013 — guess that makes us part of a pretty exclusive club!)

Topics: Construction Transportation Manufacturing

What You Can Learn From the 2013 Most Innovative Companies

ANDREA TARRELL
HNI Marketing Director

“Innovation” may seem like a trendy topic in business, but among market leaders, it’s more than something they just talk about — it’s a core competency. According to Fast Company, the 10 most innovative companies in 2013 were:

Topics: Construction Transportation Manufacturing

Branding: The New Frontier of Risk Management

When we talk to companies about branding, often the first reaction is, “Oh, we already have a logo, and we like it.” But a brand is more than a logo. It’s more than a product or service. And it definitely isn’t about a flashy marketing message. So what is it? Simply put, a brand is a person’s gut feeling about your organization.

Topics: Construction Transportation Manufacturing

Recruiting Across Generation Gap Starts with Decoding Millennials

ANDREA TARRELL
HNI Marketing Director

For the first time in history, we have four generations working side by side in the workplace. Each generation brings its own unique skills and talents and demands different things from employers.

Topics: Construction Transportation Manufacturing HR / Employee Benefits

Uber Shows How Change Won't Brake for Your Company

ANDREA TARRELL
HNI Marketing Director

Uber is making headlines lately in Milwaukee and in many of the other markets where we work. I took my first Uber last week, and I’m obsessed.

Topics: Construction Transportation Manufacturing